You found yourself at Annoushe Jewelry, how exciting is that! I am Anna, the person working all the magic behind the scenes in this little shop of treasures. What does that entail I hear you ask? Let me take you a walk through it.

Every piece of jewelry is first thoughtfully sketched on paper, trying out variations, tweaking and peaking bits and pieces to make sure that everything sits comfortably on you and foremost looks pretty as hell.

Then it is time to choose my palette for each piece. Is it going to be a crystal clear, bright gemstone or a playful one with lots of hues in it? Maybe I should use a rough one; their natural beauty can be mesmerizing…. Should I go with a brushed or polished finish?

Now it is the most exciting part, you guessed it, when all these thoughts and ideas come to life on my bench! It is the utmost fulfilling feeling when that little idea inside your head turns out to be such a beauty. And every next time you make that same design; this joyfulness does not fade away. I have a little confession to make; my goal is not only to create beautiful jewelry. I also want to create a small universe inside my daily life and hopefully yours too, that has a little magic, a sprinkle of a fairytale.

So every time you fashion one of my gemstone rings, one of the cute studs, the long pendants or the dangling earrings, just for a moment when you put them on or you glance at them passing by a mirror they will make your day a bit brighter and put a smile of self love on your face.

I do believe that jewels, as centuries of bejeweled outfits of tribes and royals proves, they can empower you, boost your self esteem, flatter your features, make your movements elegant, fill you with confidence.

I wish to make you shine like the unique creature you are.

To be infused by Edgar Allan Poe’s quote:

There is no exquisite beauty… without some strangeness in the proportion.

Love
Anna